Blanc Rocher

Blanc Rocher, Lume and the logo

Blanc Rocher is a café beside Hagosudong Beach on Udo, Jeju. Lume, its moon-inspired character, takes its name from Luna and Meet, expressing light, connection and warmth.

Brand story · Lume

Blanc Rocher by the sea

Blanc Rocher is beside Hagosudong Beach on Udo, at 1F, 783 Udohaean-gil. Sunlight in the white interior and the sea beyond the windows form the setting for coffee and dessert. Window seats and the terrace offer coastal views, with use depending on weather and available seats.

The name Lume

Lume is inspired by the full moon. Its name combines Luna and Meet, bringing together the moon and the idea of meeting. The original design proposal also associates Lume with light and warmth.

Reading the circle and underline

The small circle after BLANC ROCHER can be read as a full moon, suggesting light and calm. The underline suggests a connection between the café and its guests, or time shared over coffee. This is an interpretation of the visual design.

BLANC ROCHER GUIDES

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